Nashville, Tennessee, is finest generally known as the house of nation music, however alongside its leisure venues and Southern allure, the town additionally presents an abundance of alternatives. “It’s an incredible and welcoming place to live with varied economic drivers, whether that’s healthcare, technology, finance or music,” says Shawn Tate, a world actual property advisor at Zeitlin Sotheby’s Worldwide Realty — and a neighborhood resident.
Tate, who has a musical background and a grasp’s diploma in arts, leisure and media administration, arrived in Nashville from Chicago, Illinois, almost 30 years in the past to pursue a profession within the music business. However in 2010, he shifted his objectives to actual property and has been together with his brokerage ever since.
Shopper-first method
Tate’s transition to actual property was kickstarted by a destructive home-buying expertise of his personal. He and his spouse had been in search of a house with sure options, however the realtor didn’t present them related properties. “It was frustrating,” says Tate. As soon as the couple lastly managed to buy a property — by way of one other realtor — Tate determined to discover what he may deliver to the business. “I found myself in real estate school — and became the realtor that I should have had on day one,” he says.
The important thing to his success, he says, is easy: listening. “Before I can bring my skill set to the table, I want to make sure that I understand my client, their goals and where they’re trying to get to,” says Tate. “That’s something that did not happen in my own initial transaction.”
Tate believes that it’s crucial to place your shopper’s wants first. “It’s not really about you. It’s all about those you serve,” he says. “Every day is a real joy because I have the opportunity to help people achieve their goals. When they win, I win.”
Crafting success
Tate’s time within the music business gave him the strategies he wanted to face out in a saturated actual property market. “Today, every prospective buyer and seller has access to the internet. I took all the skills I used for marketing musicians and turned them around for me. Videography and photography communicate the essence of who I am as a realtor before one phone call. It’s a successful strategy.”
Upon getting attracted a shopper, it is very important then display your data of the business. “Know your craft,” Tate advises. “Understanding the real estate profession and clearly articulating your value proposition is imperative to winning prospective buyer and seller business.”
A supportive community
After the Zeitlin brokerage grew to become an affiliate of Sotheby’s Worldwide Realty, Tate observed the optimistic affect on his enterprise. “There are more than 1,100 Sotheby’s International Realty offices around the world. I have enjoyed building authentic relationships with my colleagues in different markets,” he says. “It has increased my referral business because the advisors I have taken the time to know trust me to serve their clients as they would.”
Tate will improve these relationships this September when Nashville performs host to the Sotheby’s Worldwide Realty World Networking Occasion (GNE). Held each 18 months, the occasion brings collectively greater than 3,000 brokers from all over the world for skilled panel classes, outstanding visitor talks and peer networking. “The GNE is an investment in your business,” says Tate. “If you participate, you will grow personally and professionally. I have. We all walk away from GNE as better agents to serve clients more effectively.”
