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Born in Ukraine, Dallas workforce chief Arthur Greenstein based a full-service luxurious brokerage that catered to worldwide purchasers, celebrities {and professional} athletes earlier than making the transfer to Douglas Elliman.
For the reason that transfer, he’s been featured because the native skilled in The Wall Avenue Journal; on MSNBC, CBS, and NBC; and even Bravo’s Beneath Deck, in response to his bio. Learn how his small however mighty, multilingual, multifaceted workforce thinks outdoors the field to get listings bought and why he needs extra brokers would get artistic.
- Workforce chief title: Arthur Greenstein
- Title: Dealer affiliate and workforce chief
- Expertise: 25-plus years in residential, industrial and industrial
- Location: Dallas, Texas
- Full Workforce Identify: Arthur Greenstein Group
- Rankings: Prime 8 p.c of brokers companywide at Douglas Elliman
- Workforce measurement: 3 brokers
- Gross sales quantity: $64 million-plus since becoming a member of Douglas Elliman
- Awards: (please embrace hyperlinks for verification):
Inform us about your workforce.
We’re a small workforce, however we ship a robust punch. We converse a number of languages (Russian, English, Spanish), and we’re consultants in residential actual property in addition to industrial, and we have set data in each.
We’re distinctive within the sense that we give our purchasers the facility of a household workplace. Our purchasers might initially attain out for residential providers, however oftentimes in addition they want area for a surgical procedure heart or workplace or wish to become involved in multifamily improvement, retail or industrial, and we excel in these sides of the business as effectively.
Actual property isn’t simply our job — it’s our life-style. We reside and breathe actual property. It’s our ardour, and we actually find it irresistible, day in and day trip. We set a brand new normal for creativity in actual property.
What do you would like extra folks knew about working in actual property?
I want extra folks knew how difficult actual property will be. This job can look glamorous to outsiders as they see the highlights that we share on social media, however the fact is that we grind day out and in.
From speaking to metropolis officers about rules; giving frequent updates to our patrons, sellers, and buyers; to digging by means of the trenches looking for new listings or resuscitating previous ones, we do all of it. This job additionally requires you to have the ability to rapidly discover options to sophisticated issues referring to something from financing, development, engineering and extra. You by no means know what challenges will come up.
What makes a superb chief?
chief is one who leans into the strengths of every particular person on their workforce and is aware of tips on how to assist them faucet into their fullest potential. I imagine it is very important encourage your workforce members, have a good time their wins, and problem them to attempt new issues. My purpose is to instill an entrepreneurial mindset in my workforce members so that they have the arrogance to step outdoors of their consolation zones, face obstacles and take dangers.
What’s one factor you would like each agent knew?
I want brokers knew that we have now the liberty to be artistic and assume outdoors of the field. This the place my workforce has quite a lot of enjoyable in actual property as we’re continuously brainstorming new, progressive methods we are able to market our listings.
Most not too long ago, we hosted a Clue-inspired open home the place friends performed the sport collectively by strolling by means of completely different rooms within the residence. As a spin on the standard recreation of Clue, this model was performed to search out out “who bought the house, and because of what feature?” to spotlight completely different elements of the house.
To include the neighborhood, the gamers have been named after close by streets. It was a success, and I can’t anticipate the following large and enjoyable thought we give you to promote our subsequent property.
What’s one thing you already know now that you simply want you knew once you began?
I want I had identified the reward that comes with every impediment we’re confronted with. I used to get stressed when coping with challenges, however I now embrace them and know that every impediment will be overcome.
On this business, there are at all times setbacks, however I’ve realized that stress and fear have by no means been a part of any resolution. My workforce now appreciates challenges as a result of they sharpen and develop us, finally making us higher actual property brokers and extra priceless to our purchasers.
How did you select your brokerage?
I was an impartial dealer, however I ended up selecting Douglas Elliman due to the worth of the assets in expertise, advertising and marketing and public relations.
Personally, I’ve discovered probably the most worth within the public relations workforce, and having beforehand been an impartial dealer, I particularly perceive the greenback worth of an unimaginable PR particular person. In my view, there is no such thing as a higher PR workforce [than at Douglas Elliman], and that’s extraordinarily priceless to me.
