With its new capabilities, the platform will permit brokers and concierge coordinators to automate the technology of itemizing descriptions, picture captions and property attributes “in minutes,” the agency informed Inman.
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Coldwell Banker Realty’s automated advertising platform, Itemizing Concierge, now contains generative AI capabilities, the agency has knowledgeable Inman.
With its new capabilities, the platform will permit brokers and concierge coordinators to automate the technology of itemizing descriptions, picture captions and property attributes “in minutes,” Coldwell Banker Realty stated. Brokers and coordinators will nonetheless must enter primary data into Itemizing Concierge, like variety of bedrooms, loos, and so on., however the expertise will create the content material inside an agent’s desired or required phrase counts.
Kamini Lane
“As a company, we believe in equipping our agents with technology that can simplify processes, build efficiencies and achieve exceptional results,” Kamini Lane, president and CEO of Coldwell Banker Realty, stated in a press release.
“The introduction of this new AI-powered capability to Listing Concierge is a testament to our enduring commitment to innovation. While real estate remains a very human-focused, personalized business, equipping agents with this technology allows them to spend less time on manual tasks and more time delivering tangible value to their clients.”
In 2019, Inman tech columnist Craig Rowe likened Itemizing Concierge to an in-house Canva or Jigglar, noting that brokers must be “enamored with its capability.”
The platform has fulfilled over 300,000 orders in 5 years and affords a full suite of providers, together with skilled images, videography, custom-made advertising supplies and focused internet marketing. It at present has a 50 % utilization charge throughout the Coldwell Banker community, making it essentially the most adopted product within the agency’s tech stack, Lindsay Listanski, nationwide vp of subject advertising at Coldwell Banker Realty, informed Inman. Brokers who use Itemizing Concierge shut on common with a 2.4 % increased fee charge, Coldwell Banker Realty famous.
Lindsay Listanski
“AI has proven to be a transformative tool in real estate, and the addition of this technology to our industry-leading Listing Concierge platform ensures our agents stay ahead of the curve,” Listanski stated in a press release.
“The ability to automatically generate custom property descriptions and other listing components offers a meaningful and easily accessible advantage for all our agents. We’re excited to offer it to them as we continue to unlock new ways to make them more efficient and effective than ever before.”
Brokerages have steadily been incorporating AI into their platforms in an growing variety of methods in current months because the expertise has concerned, together with Keller Williams and Corcoran Group, amongst others.
Listanski stated that the agency anticipates the addition of generative AI to Itemizing Concierge to extend adoption of the platform, given the big curiosity amongst Coldwell Banker Realty brokers for studying to make use of AI of their enterprise.
“An exciting thing is that for agents who haven’t used generative AI before, using it can jumpstart other ideas on how to leverage AI to drive productivity, efficiency and, ultimately, growth,” Listanski stated in an e-mail.
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