Adidas will not be getting a gold medal for an promoting marketing campaign with Bella Hadid … the shoe big is apologizing for what many are calling a giant antisemitic mistake.
Here is the deal … Adidas made Bella the face of its advertising plan for a retro sneaker referencing the 1972 Munich Olympics … the Video games the place Palestinian terrorists infamously murdered 11 members of Israel’s Olympic group after taking them hostage.
The difficulty … Bella’s a Palestinian-American mannequin who has been a vocal critic of Israel amid the battle in Gaza … and her involvement with a shoe commemorating the Munich bloodbath pissed off of us on the American Jewish Committee.
The AJC referred to as out Adidas for what it termed an “egregious error,” saying … “For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable.”
It did not take lengthy for Adidas to subject a mea culpa, posting an apology later Thursday on social media.
Adidas says … “We are conscious that connections have been made to tragic historical events – though these are completely unintentional – and we apologize for any upset or distress caused. As a result we are revising the remainder of the campaign.”
Another excuse why that is such a giant deal … Adidas, a German company, has a protracted historical past of getting Nazis inside their ranks — and whereas that is kinda historic historical past in 2024, it is nonetheless a part of their story … and would not look good in gentle of this transfer.
We have reached out to Bella for remark … thus far, no phrase again.
