At Inman Join Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will probably be banished, all of your massive questions will probably be answered, and new enterprise alternatives will probably be revealed. Be part of us.
Proudly owning Manhattan, Ryan Serhant’s flashy encore following the runaway success of actuality reveals Million Greenback Itemizing New York and Promote it Like Serhant, raises the bar on the style by amping up manufacturing values and specializing in brokers, not drama.
The sequence dropped all eight episodes Friday on Netflix — a shift from Bravo, the place Serhant’s earlier reveals aired — and gives viewers an unflinching take a look at what it takes to turn out to be a profitable agent in one of the aggressive markets on the earth. The sequence follows Serhant as he goals to show he can lead a secure of brokers together with Chloe Tucker Caine, Nile Lundgren, Tricia Lee Riley and Jade Shenker as they search to climb New York Metropolis’s luxurious market.
TAKE THE INMAN INTEL INDEX SURVEY FOR JUNE
What units the present other than different actual estate-focused actuality tv reveals is a plot that is still targeted on actual property (and, sure, a bit interpersonal drama), high quality manufacturing, and a wider-lens view of SERHANT.’s enterprise.
Have a look under at 5 components that put Proudly owning Manhattan in a unique class than its opponents.
Tricia Lee Riley and Jeffrey St. Arromand in episode 2 of “Owning Manhattan” | Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
A compelling plot
Within the premier episode, Serhant lays out the stakes: He’s put every part on the road for his new brokerage to succeed — even his home.
Serhant launched his eponymously named brokerage in 2020. 4 years later it’s nonetheless younger and teeming with hungry brokers, and Proudly owning Manhattan displays their drive to achieve the trade.
For the brokerage to succeed, Serhant makes clear within the episode that he’ll must carry out on the highest degree, each as a CEO and as an agent on his personal listings. The sequence follows him as he recruits brokers and races to make sure they’re matched with the fitting purchasers and listings.
Stress mounts, not only for Serhant however the solid of brokers, who take pains to indicate they belong on the brokerage and might survive in a cutthroat market. That’s to not say there isn’t drama between sturdy personalities, however actual property is on the heart of the present.
The listings on the road are additionally big: A $195 million penthouse at Central Park Tower, and one other on the Jardim, an Isay Weinfeld-designed luxurious constructing in Manhattan, the place a serious celeb scoops up a rental in a single episode.
“The [Central Park Tower] penthouse is unlike any other home in the world,” Serhant instructed Inman. “It’s a singular trophy property for the right purchaser. We show it all the time, we’ve received multiple offers on it — I’m literally negotiating an offer on it right now. So, knock on all the wood please — if you’re sitting at a wood desk, please knock on it. It’s just a targeted marketing process, which I think is why we get hired.”
High quality manufacturing
Through the years, Serhant’s calling card has been his give attention to social media and video content material, so it’s hardly a shock that manufacturing values in Proudly owning Manhattan are superior to related reveals.
With SERHANT. Studios, the agency established its personal video manufacturing arm to assist brokers spotlight their model and listings. That dedication can be mirrored in Proudly owning Manhattan.
From cinematography selections to music, the sequence emulates status TV, even hinting at HBO’s Succession because of a soundtrack that sounds a bit bit like that present’s hit theme tune. The elevated particulars are refined, however add as much as one thing that seems like a reduce above different actual estate-focused reveals.
“Owning Manhattan” solid members at a premiere occasion in New York on June 20, 2024, together with from left to proper, Genesis Suero, Jordan March, Tricia Lee Riley, Savannah Gowarty, Jessica Taylor, Chloe Tucker Caine, Ryan Serhant, Nile Lundgren, Jessica Markowski, Jeffrey St. Arromand, Jordan Damage, Jonathan Normolle and Jade Shenker | Credit score: Jason Malihan
Highlighting business actual property
Business properties are inclined to get ignored on actuality TV. However SERHANT.’s Shenker, who based the agency’s business division, blows preconceived notions about business actual property out of the water.
Exuding confidence, Shenker will get energized speaking concerning the sector and shares her revolutionary concepts for advertising and marketing the belongings. Shenker grew up amongst a household of builders so she’s had time to domesticate her personal concepts concerning the trade.
Her method, which receives the display time it deserves on Proudly owning Manhattan, could possibly be one path into the long run for aspiring younger business brokers and is value taking note of.
Spotlighting brokers of a wide range of niches, expertise ranges, market areas
The brokers highlighted in Proudly owning Manhattan are a refreshingly various bunch. Some brokers have been within the trade for 17 years and a few are nonetheless within the first couple years of their careers.
Additionally they characterize a wide range of backgrounds, races, personalities and market niches.
It’s not that different actual property actuality TV reveals fully exclude these items, however Proudly owning Manhattan appears to do a greater job of representing all these views in additional equal measure. And regardless of the title, viewers see brokers like Tricia Lee Riley working in different boroughs, together with Brooklyn.
Chloe Tucker Caine, Jessica Taylor, Jordan Damage and Genesis Suero in episode 8 of “Owning Manhattan” | Credit score: Courtesy of Netflix/© 2024 Netflix, Inc.
Getting a glimpse into the bigger agency
The solid of Proudly owning Manhattan is about the identical dimension as different actuality TV reveals, with a core group of 13 individuals. It’s giant sufficient for a wide range of storylines whereas cautious to not unfold them too skinny.
For essentially the most half, the motion of the present follows these core solid members. Along with Serhant, Caine, Lundgren, Lee Riley and Shenker, the solid options brokers Jessica Markowski, Jessica Taylor, Jordan Damage, Jonathan Nørmølle, Jordan March, Savannah Gowarty, Jeffrey St. Arromand and Genesis Suero. Throughout the brokerage, SERHANT. boasts roughly 600 brokers alongside the East Coast.
Serhant, in the meantime, gives his personal insights on the rising pains that inflict CEOs like him. At one level, he marvels at how keen his brokers are for one-on-one mentorships — one thing he doesn’t have the bandwidth to supply.
“It’s been a learning process for me,” Serhant instructed Inman.
“For a while, I thought that I could lead and manage because that’s what I did when I had my team. But the team was much, much smaller. And as the company scales, you have to make a decision: Do you want to be a leader or do you want to be a manager? You can’t be both. And I think leaders do the right things and managers do things right. And I’ve had to learn that the hard way as we’ve grown and scaled. It’s been fun, but man oh man, is it a lot.”
Get Inman’s Luxurious Lens Publication delivered proper to your inbox. A weekly deep dive into the most important information on the earth of high-end actual property delivered each Friday. Click on right here to subscribe.
