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As an actual property agent, try to be creating video for your online business. For those who’re in search of video content material concepts, that is the article for you.
Not solely does this text present 24 distinctive titles and kinds, however it additionally consists of real-world examples of those movies which might be really working in at the moment’s market to offer outcomes and encourage your creativity.
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1. Instagram inexperienced display screen movies
An Instagram inexperienced display screen is an Instagram Reel or Story the place the background of the video is changed by a photograph or video with the speaker showing in entrance of the substituted background.
These movies are performing above common as of the writing of this text. The algorithm seems to prioritize these kind of movies proper now as a result of elevated views on most pages.
For those who aren’t certain produce considered one of these movies, do a YouTube search of “How to create an Instagram green screen video” to provide you all the small print wanted to report your first one. If you’re in search of some inspiration on using these movies for lead seize with “coming soon” itemizing maps, take a look at the instance under.
That is an instance of using inexperienced display screen movies to draw leads for listings which might be about to come back to market by Earl Endrich in Newark, Delaware.
2. Transferring to (your metropolis) in 2024? Every thing it’s good to know
This title is Website positioning optimized for people who find themselves contemplating shifting to your metropolis. The secret is to spotlight matters about your metropolis a potential purchaser is thinking about, like the faculties, native economics, the climate, facilities, and, after all, the housing market.
Only a few brokers do video content material higher than Brad McCallum out of Calgary, Canada, and this can be a nice instance of considered one of these movies produced on the highest degree.
3. Creating neighborhood overviews
Highlighting new developments means that you can be the primary particular person or one of many first individuals to spotlight a neighborhood. That is an efficient strategy to rank excessive on natural seek for a neighborhood and place your self because the knowledgeable for that neighborhood. These movies could not set data for the variety of views they create, however the high quality of these views is as precious as any views I’ve seen.
Examples of this are the movies Noah Escobar produces alongside 30A in Northwest Florida. Don’t let the restricted variety of views on this neighborhood overview instance deter you. He generated over $5 million in gross sales quantity straight from this video earlier than it had 1,000 views. Test it out right here.
Dan Parker, out of San Diego, California, additionally offers a fantastic mannequin for correctly format considered one of these movies within the following instance.
4. What it’s good to know earlier than shifting to (your metropolis or space)
It is a title for a video that ranks extraordinarily excessive on natural seek for the town it mentions. It additionally creates a curiosity for somebody contemplating shifting to a particular space to click on on this video. That is an instance of one of these video from Lindsey Hammond who companies West Georgia and Japanese Alabama.
5. Itemizing movies
Itemizing movies are a cornerstone advertising and marketing instrument for promoting a list. In addition they act as an commercial for future listings as potential sellers see the standard of the advertising and marketing you do to your listings. Brad MacCallum, talked about in a earlier part as effectively, out of Calgary, Canada constructed his enterprise on YouTube itemizing movies. That is an instance of considered one of his itemizing movies.
For those who’re in search of an instance of an Instagram Reel highlighting a list teaser video it doesn’t get significantly better than this one by Andrew Undem out of the Baltimore Metro space.
6. Tour a [$ price] dwelling in [your city]
These movies generate viewers and are a good way to realize extra views by making a title that sparks curiosity for potential viewers.
That is an instance of a short-form kind of video by Tyler Hassman in Calgary, Canada.
7. Deal of the week
Probably the greatest methods to breed belief is thru consistency. Highlighting a deal of the week lends itself to consistency, and it offers potential patrons with a unique dwelling to contemplate every week.
These movies shouldn’t be overproduced. The secret is to seek out your individual authenticity in these movies to extend your reference to potential patrons.
Jay Johnson has generated an elevated social following by serving up his “Friday Find” on Instagram, Fb and LinkedIn each Friday alongside 30A in Northwest Florida. Try an instance right here.
8. Native builders interview
Builders hardly ever have video content material that highlights the houses they construct or details about their enterprise. This is a chance so that you can develop builder relationships in a singular method and produce content material that potential patrons love.
It is a nice instance of a builder interview that you need to use as a mannequin from Noah Escobar, talked about earlier as effectively, serving the 30A market in Northwest Florida.
9. Highlighting a neighborhood enterprise
Your video content material shouldn’t at all times be about actual property. Movies that spotlight native companies are a beautiful method to assist native companies acquire publicity, they usually provide the potential to diversify your content material.
As an alternative of tagging the native enterprise, invite them to collaborate on the put up. This enables them to simply accept your invitation as a collaborator and, with one click on, have your video present up on their web page. This expands the attain of your video and offers them with free video content material about their enterprise.
To see a wonderful instance of an Instagram Reel highlighting a neighborhood enterprise, take a look at this one from Marie Boatsman within the Portland, Oregon Metro space.
Briggette and Jay Modglin in Denver, Colorado present an instance of a brand new enterprise spotlight Instagram Reel they shot with an iPhone. This instance is well duplicated.
10. Freebie lead magnets
Lead magnets are info prospects need that you may present in alternate for his or her e-mail tackle. These may very well be market experiences, articles or a listing of service suppliers. For those who’re in search of an instance of one of these video using inexperienced display screen video, take a look at this one from Paige Steckling in Utah.
11. Copy your most viral movies
Probably the greatest methods to create video content material that performs effectively is to offer your viewers with extra of the varieties of movies they watch. Verify your Instagram grid, and search for your hottest Reels or your most-viewed YouTube movies.
Establish the matters, type, and format of those standard reels and movies. Merely do extra reels and movies on that matter, in that type and in that format.
12. Group overview movies
For those who’re trying to take your farming efforts to a different degree, a neighborhood overview is an efficient method to take action. These movies do effectively in natural search on YouTube, they usually present one other method so that you can set your self aside out of your competitors because the native knowledgeable for a particular neighborhood.
For those who’re in search of an instance of considered one of these neighborhood overview movies, examine this one out from Kyler Ferris highlighting the Woodlands, Texas neighborhood.
13. The professionals and cons of dwelling in (your metropolis)
That is one other Website positioning-optimized YouTube video title that can generate views.
That is an instance of a professionals versus cons video by Bru Krebs within the Atlanta Metro space of Georgia.
14. Questioning what ($ worth) will get you in (your metropolis)?
These movies, largely achieved on social media, carry out rather well.
That is an instance of one of these video from Caroline and Chip Wasson out of Destin, Florida.
The Speicher Group out of D.C., Delaware, Maryland and Virginia offers one other instance of one of these video right here.
15. The most well-liked neighborhoods in (your metropolis)
People who find themselves contemplating shifting to an space will doubtless seek for “the most popular neighborhoods in (the city they are considering moving to).”
Monica Church, out of Seattle, Washington, offers an impressive instance of one of these video right here.
Kimberly Lahodny offers one other instance of one of these video for Augusta, Georgia.
16. My favourite issues about dwelling in (your metropolis)
That is one other YouTube video title that may be a doubtless searched time period by individuals contemplating shifting to your metropolis. This video offers one other strategy to seize leads through YouTube early of their shopping for course of.
For an instance of those movies take a look at this one by Cameron Geesaman out of Indianapolis, Indiana.
17. Transferring from X to [your city]
Figuring out a feeder market from which quite a few individuals are shifting into your space and creating a really particular video title can yield extremely focused outcomes.
David Goodman in Nashville, Tennessee, offers an instance of considered one of these movies right here.
18. Dwelling in X versus [your city]
One other extremely searched time period that gives focused views.
That is an instance video by Levi Lascsak, among the finest brokers to look to for inspiration when constructing a video-driven enterprise. It reveals the variations between Frisco, Texas, and Plano, Texas.
19. Ought to I promote my home now? Tales from others who had the identical query
It is a focused video for owners contemplating promoting. Christian Walsh, from Southern California, offers an instance of one of these video right here.
20. The costliest neighborhoods in (your metropolis)
For those who’re focusing on luxurious patrons in your space, that is the video you must make.
An ideal instance of one of these video is that this one from Nelson Gonzalez out of Miami Seashore, Florida.
21. A blooper video
Individuals do enterprise with individuals they like. By sharing your video bloopers, you turn into extra approachable and extra likable. That is an instance of a blooper reel from One Staff at William Raveis Actual Property in Connecticut.
22. Highlights of a shopper appreciation occasion
Shopper appreciation occasions are among the finest methods to generate referrals and repeat clients. Documenting these occasions is a artistic strategy to present the enjoyable aspect of your online business.
Right here’s an instance video of Heidi Harris out of Raleigh, North Carolina, documenting her annual ladies’ night time out celebration.
23. What does it value to dwell in (your metropolis)
Price of dwelling is a standard query for potential patrons. That is an instance video that breaks down the price of buying a house in a Los Angeles, California, suburb by Krys Benyamein.
24. Unsolicited video CMA
An unsolicited CMA is a valuation evaluation of a house’s worth that’s supplied to a home-owner with out them first requesting it.
That is achieved by recording your display screen and strolling a home-owner by means of the valuation evaluation using Google Earth to seize their consideration, MLS comps, and an estimated vendor internet sheet that goes over the frequent closing prices a vendor would possibly anticipate in your space.
This technique generated over $11 million in new listings for me. To see an article that explains the step-by-step course of for executing this technique in full click on right here.
Video is one of the simplest ways to construct a model, join along with your best shopper and generate high quality leads. Get impressed. Get artistic. And get to work creating the video content material your best shoppers needs and wishes.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Seashore Properties of Florida in Northwest Florida. Join with him on Instagram and LinkedIn.
