Whether or not it’s refining your online business mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and hundreds of actual property leaders Jan. 22-24, 2025.
It’s not nearly working more durable this 12 months; it’s about working smarter. The continual evolution of AI, and particularly ChatGPT, has created efficiencies for brokers solely imagined simply 18 brief months in the past. This text shares seven particular prompts you’ll be able to copy and paste or barely modify for quick outcomes.
The RISE framework for fulfillment
I fumbled by means of writing efficient prompts till I used to be launched to the RISE framework for writing prompts by Rajeev Saaja, host of the Actual Property AI Flash podcast. This framework is an acronym I now use with each immediate I write.
The R, in RISE, stands for function. It gives AI an understanding of who I need them to behave as when writing the immediate, whether or not that be, for instance, an skilled actual property coach or an Instagram advertising and marketing specialist.
The I, in RISE, stands for enter. That is the place I present enter that ChatGPT might want to carry out the requested activity.
The S stands for specifics. That is the realm the place I present further, particular particulars.
Lastly, the E stands for my expectation or desired end result.
In every of the next prompts, you’ll discover my use of this precept, and my hope is that not solely will the next prompts be helpful however that you’ll now have a framework that helps you write higher prompts by yourself sooner or later as nicely.
Enterprise planning
All sustained and noteworthy success comes from the execution of an in depth plan of motion. This immediate will assist you develop an actionable plan for your online business. The inputs and specifics ought to be adjusted to your targets and numbers, however this framework will completely offer you a roadmap to your required outcomes.
Act as an skilled actual property coach. I’m an actual property agent in [Your City]. Over the previous 12 months, I’ve closed 18 transactions with a gross sales quantity of $9 million. My gross sales over the past 23 months embody eight listings bought and 10 buyer-side gross sales. Of the eight listings I bought, two got here from referrals, two got here from previous purchasers, two got here from my sphere of affect, and two got here from geographical farming.
Of the eight purchaser sides I closed, two have been present purchasers that I listed and bought their properties for final 12 months, after which they purchased; two have been from on-line leads, two have been from open homes, and two have been from referrals.
My targets for the following 12 months are to shut 24 transactions with $12 million in gross sales quantity. Be happy to ask me as many questions as you’ll want to present me with a plan of motion that features a detailed marketing strategy, together with each day, weekly and month-to-month actions to assist me obtain my desired targets within the subsequent twelve months.
Social media content material concepts
Most brokers wish to broaden their attain and enhance their engagement on social media. The issue normally arises with not realizing what to put up. Though the next immediate makes use of Instagram, this can work for any platform just by substituting that platform’s identify within the immediate.
Act as an Instagram advertising and marketing skilled specializing in creating content material for actual property brokers that entice patrons and sellers to their companies. Present me with 10 Instagram Reel concepts that may generate engagement and shares of the Reel, will result in extra followers, and can showcase me because the native actual property skilled for [Your City].
Be happy to ask me as many questions as wanted to offer you the main points you’ll want to present me with the very best concepts attainable.
Social media put up/reel scripts
As soon as we now have concepts for posts and Reels, the following step is to ask ChatGPT to offer us with scripts or descriptions for the put up and Reel.
Act as an Instagram advertising and marketing skilled specializing in creating scripts for Instagram Reels. I’m an actual property agent, and the subject I would really like a script for is “Why buyers should not wait for interest rates to go down to buy a home.”
The script ought to be designed to cease folks from scrolling, seize their consideration within the first three seconds, and provides them worth at a degree that will increase engagement and leads folks to direct message me for extra particulars on how I might help them of their homebuying course of.
Though that is for a script for an Instagram Reel, we additionally wish to be certain that the outline is optimized to maximise our attain. The next follow-up immediate will assist you accomplish that objective.
That is nice! Now, present me with an Search engine marketing-optimized description for this put up / Reel that may maximize the attain of the put up / Reel and embody a robust name to motion that may enhance engagement within the put up / Reel.
Electronic mail e-newsletter headline
The open charge on your e-mail e-newsletter determines the extent of success for every e-mail despatched to your database. Rising your open charge could be completed through the use of the next immediate I discovered from Saaja.
You might be an skilled e-mail e-newsletter marketer. You know the way to write down e-mail topic strains that folks shall be compelled to open. I gives you a subject of the e-mail I wish to ship, and you’ll recommend 10 completely different variations of e-mail topic strains for that subject. The topic line ought to be brief and compelling so that folks wish to open and browse the e-mail. The subject is [insert].
Expired itemizing marketing campaign
As we proceed to see normalization of stock in lots of components of the nation, the variety of expired listings, and the chance they supply, continues to develop. Should you’re on the lookout for a solution to define a marketing campaign to make the most of this chance, make the most of this immediate and modify what it gives to fit your native market.
Act as an skilled actual property marketer. Create a sequence of seven letters or postcards for a junk mail marketing campaign that shall be mailed over a 10-day interval to a house owner who had their residence listed on the market, however because of the residence not promoting, the itemizing settlement they’d with their earlier itemizing agent has expired. The junk mail marketing campaign ought to spotlight differentiating methods we are going to market their residence to get it bought for the very best worth attainable, within the least period of time, and with the least quantity of problem for the house owner.
The objective of this marketing campaign is for the house owner to succeed in out to me for an interview for the place of itemizing agent that won’t solely record their residence however get it bought. Be happy to ask me as many questions as you want to have the ability to put collectively the simplest marketing campaign attainable.
Catchy phrases for postcards
Postcards and mailers are a mainstay of branding and advertising and marketing for a lot of brokers. However how do you stand out and seize the eye of the recipient of the mailer?
Stephanie Peters, with the Peters Collective, serving the Better Portland, Oregon, market, makes use of ChatGPT to verify her branding and junk mail advertising and marketing are memorable. It is a immediate she makes use of that you may copy and paste to extend your visibility as nicely.
Act as an actual property advertising and marketing skilled and create 10 brief sayings for an actual property postcard associated to [holiday or event]. Write them in a artistic tone that may assist the reader consider me in a constructive method, like a buddy who occurs to be in actual property. My objective for this postcard is to bolster model consciousness.
Chick-Fil-A on Sunday itemizing presentation
The “Chick-fil-A on Sunday listing presentation” is a system I created to assist brokers stand out in itemizing displays. The outcomes of this set of prompts and the presentation to householders is that the itemizing you want to take shall be identical to Chick-fil-A on Sunday after using this…Closed!
The important thing to success with this itemizing presentation is to make the most of ChatGPT to place collectively a full itemizing launch advertising and marketing plan that you may print and current to the vendor. For the sake of maintaining this text from being too lengthy, the next are the prompts, however if you need to know easy methods to arrange this presentation, that is the article that shares the entire course of and presentation.
Act as an skilled actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule an appointment to see the house after studying the MLS description. Please rewrite the next MLS description in a approach that’s new, contemporary, and completely different from this one: [copy and paste the previous description]
If no earlier MLS description is out there otherwise you want ChatGPT to start out from scratch:
Act as an skilled actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule an appointment to see the house after studying the MLS description. Your activity is to write down an MLS description for my new itemizing. Ask me as many questions as you’ll want to get an understanding of the house to have the ability to write the very best MLS description attainable.
That is nice! Now, please rewrite this MLS description in a extra (skilled, luxurious, conversational, coastal, and so on.) tone.
The bottom line is to print three MLS descriptions for the house owner to select from within the itemizing presentation.
Now, write an Search engine marketing-optimized Instagram put up asserting this residence as a brand new itemizing.
No,w write an Search engine marketing-optimized Fb put up asserting this residence as a brand new itemizing.
Now, write an Search engine marketing-optimized 600-word weblog put up for LinkedIn asserting this residence as a brand new itemizing.
Now, write an Search engine marketing-optimized YouTube brief video script asserting this residence as a brand new itemizing.
Now, write an Search engine marketing-optimized TikTok video script asserting this residence as a brand new itemizing.
Print every of those to indicate the house owner the social media posts you may be using to market their residence within the itemizing presentation.
Now, present me with 20 distinctive and artistic methods to market this residence as a brand new itemizing.
Select the distinctive advertising and marketing concepts from this record that you may add to your regular advertising and marketing plan to offer the house owner with a transparent understanding of the advertising and marketing plan you’ll execute to get their residence bought for the very best worth attainable within the least period of time, and with the least quantity of hassles for them.
I don’t consider AI will ever exchange skilled actual property brokers. Nonetheless, I do consider the brokers who lean into utilizing AI to serve their purchasers at a better degree will completely outperform the brokers who don’t embrace this know-how. Use these prompts, and I do know you’ll get outcomes.
