There are some actually iconic manufacturers on the market — throughout all industries — that folks simply acknowledge and gravitate towards. It’s very true in actual property.
Many actual property professionals agree: A well known model title can ship massive advantages for somebody constructing an area enterprise. 4 brokers share their ideas on why.
‘We incorporate the brand into every aspect of our business’
A widely known model can improve knowledgeable’s credibility from the primary connection to the closing — and past.
“When I donned the logo of my former brand, I always used to get asked, ‘Do you sell insurance?’ because they didn’t recognize the company. I would have to explain that I’m a real estate agent,” remembers Trisha Bongers, an actual property agent with RE/MAX Life in Langley, British Columbia. “But as soon as that RE/MAX balloon went on my business card, customers instantly knew the brand — and would instantly know my profession.”
Jorda Maisey, additionally an agent with RE/MAX Life, agrees.
“With RE/MAX, explaining your brand is one hurdle you don’t have to get over. Whether you’re just getting into the profession or have been in it a long time, people know what you do and how well you do it,” she says.
Bongers and Maisey lead a high actual property crew in Langley together with a 3rd associate, Michael Thorne, who shares of their evaluation.
“I think the brand you’re with says a lot about who you are as a professional. If we’re talking about RE/MAX, the actual physical logo — the RE/MAX balloon — is on our yard signs, our office and our marketing. People know exactly what to expect when they see the logo. That’s the power of the brand,” Thorne says.
“We incorporate the brand into every aspect of our business — it would be crazy not to.”
‘I want to deliver an experience our customers wouldn’t get wherever else’
Constructing enterprise utilizing a outstanding model with a stable basis means actual property professionals can focus their efforts on productive actions.
The RE/MAX model, for instance, is one which has been curated for greater than 50 years — and the energy of the community is showcased by means of its presence in additional than 110 nations and territories. When brokers align with RE/MAX, they acquire entry to options like world-class expertise instruments and customizable advertising and marketing supplies, all designed to assist increase professionalism, save time and serve clients.
“In real estate, there are a lot of things we all do the same. So, what can we do differently? For me, it comes down to the fact that I want to deliver an experience our customers wouldn’t get anywhere else. My personal brand and my team’s brand are focused on the customer experience,” says Denel Ihde-Sparks, an actual property agent with RE/MAX Leads to Rochester, Minnesota.
“If you’re flying overseas and you pay for a first-class ticket, you have an expectation of what that’s going to look like. My objective with my team is that we always deliver a first-class experience to those buying and selling a home.”
Consistency and shopper belief, Ihde-Sparks says, drive the event of a number one native popularity.
“My brand has evolved over the years, but it remains rooted in delivering an experience our customers will tell their friends and family about,” she says. “The majority of my business comes from my past clients — and their referrals — because of their positive experiences.”
When brokers be part of a RE/MAX brokerage, they faucet into the facility of the model in addition to many different assets, alternatives and aggressive benefits. That mixture is a part of what helps them rise above the competitors. Study extra about how RE/MAX helps actual property professionals as they take enterprise to the following degree in any market.
